Marketing for commercial cleaning companies.
One office contract is worth $30,000–$60,000 a year. We build the system that gets your company found by facility managers, follows up on every walkthrough, and keeps contracts renewing.
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Why commercial cleaning marketing fails.
Three patterns show up in almost every cleaning company we diagnose.
You compete on price because nobody knows you.
When a facility manager has never heard of your company and sees no reviews, the only thing left to compare is the number on the quote. Visibility and proof move the conversation off price.
Walkthroughs that never close.
You visit the site, send the proposal, and it dies in an inbox. Facility managers are busy, not uninterested. Without structured follow-up, the contract goes to whoever stayed in front of them.
One lost contract erases a month.
Recurring revenue means churn hurts more than slow sales. Renewal dates arrive whether you are ready or not. A retention system works the account before the renewal, not after the cancellation.
The system, in three stages.
We have created three packages according with the stage your local business is now. Identify it and let us make you grow. If you stil don't know, get your free diagnostic below.
Get found.
Google Business Profile, local SEO, AI search optimization, and a review system built from your current accounts. When someone searches “commercial cleaning services NYC,” you appear with proof.
$2,000/month + $1,500 setupConvert the walkthroughs.
Google Ads for active demand, a CRM pipeline that tracks every walkthrough and proposal, and automatic follow-up sequences until the facility manager answers.
$3,500/month + $2,000 setupKeep the contracts.
Renewal campaigns that start before the renewal date, structured referral asks to property and office managers, and before-and-after content from real accounts.
$5,000/month + $2,500 setupThe math.
Typical commercial cleaning contract:
$2,500–$5,000 per month, recurring.
Annual value:
$30,000–$60,000 per contract.
One new contract covers the Growth package every month
it runs.
We review this math with your numbers before you sign
anything.
In progress
After
Commercial cleaning in progress and the office after service.
Common questions from cleaning companies.
Is this B2B or residential marketing?
B2B. The targets are facility managers, office managers, and property managers. If you also serve residential clients, the diagnostic determines whether that segment is worth a separate campaign.
Do Google Ads work for commercial cleaning?
Yes, with correct expectations. Cost per lead in this industry runs $200–$400. That is justified by contract value: one $3,000/month contract returns the entire quarter's ad spend many times over.
Do you work in Spanish?
Yes. The full service is available in English and Spanish—reports, calls, and campaigns. Todo el servicio está disponible en español.
How long is the commitment?
Three months to start, then month to month. No 6- or 12-month lock-ins.
Find out where your contracts are leaking.
MAYA, our free AI diagnostic, analyzes your current marketing in under 3 minutes. No credit card, no sales call required.
Get your free diagnostic → Book a call instead