What each package includes, what it costs, and what it is for.
Three packages. Each one covers more of the client journey. Every engagement starts with the same diagnostic. Ad spend is billed separately, at cost, with no markup. The prices on this page are the prices you pay.
Who it is for
Your company does not appear when someone searches for your service in your area. Most of your work comes from referrals, and you do not know how many leads you receive per month or where they come from.
What we do, in plain language
- Google Business Profile optimization. Your profile is the listing that appears in Google Maps results. We complete every field, add your services and photos, and keep it active so Google shows you for searches in your service area.
- Local SEO and listings. We correct your business name, address, and phone number across every directory that Google checks. Inconsistent information lowers your ranking. We fix it and keep it fixed.
- AI search optimization (AIO). People now ask ChatGPT and Google AI for contractor recommendations. We structure your business information so these tools can find you and cite you.
- Review collection system. Reviews decide who gets the call. We set up a process that asks every completed job for a review, with a card or link the client can use in under one minute.
- Call and lead tracking. Every call and form submission is counted and recorded. You see the exact number of leads the system produced each month.
- Monthly plain-language report. One page: leads received, where they came from, what we changed, what happens next. No jargon.
What it does not include
Paid ads, CRM, and follow-up automation. Those are in Growth.
Timeline
Local search rankings build over time. Expect measurable movement in 60–90 days. The tracking works from week one, so you see the baseline immediately.
Who it is for
You already receive inquiries, but jobs slip away. Leads call while you are on a job site and never call back. You send quotes and hear nothing. You want a lead volume you can control month to month, and a system that follows up so you do not have to.
What we do, in plain language
- Everything in Foundation. All items listed above are included.
- Google Ads and Local Services Ads. Paid placement at the top of search results for high-intent searches like "roof repair near me." You set the ad budget and pay Google directly. We recommend $1,500–$3,000/month to start. Our management fee does not change with your budget.
- Speed-to-lead automation. When a lead calls and you cannot answer, they receive an immediate text message instead of silence. Response time is the single largest factor in whether a lead becomes a client.
- CRM setup and sales pipeline. Every lead lands in one system with a status: new, contacted, quoted, won, lost. Nothing gets lost in a notebook or a text thread. You open one screen and see every open opportunity.
- Quote follow-up sequences. Every quote you send gets automatic follow-up messages at set intervals until the client responds. Most contractors lose jobs not on price, but on silence after the quote.
What it does not include
Content production, referral systems, and retention campaigns. Those are in Market Leader.
Timeline
Ads produce leads within the first weeks. The follow-up and pipeline systems compound over 60–90 days as data accumulates.
Who it is for
Your acquisition already works. Now you want to lower your cost per job, win repeat contracts, and be the company people in your area name first. At this stage, your past clients are your cheapest source of new revenue.
What we do, in plain language
- Everything in Growth. All items listed above are included.
- Email and SMS nurture campaigns. Past clients hear from you on a schedule: seasonal reminders, maintenance windows, relevant offers. Frequency is controlled. This is retention, not spam.
- Referral and retention system. A structured referral ask after every completed job, with an incentive you approve in advance. Referred leads close at a higher rate and cost you almost nothing.
- Job-site content. We photograph and film your actual work: before and after, process, crew. This becomes the proof on your profile, your ads, and your social channels. Real jobs. No stock images.
- Quarterly strategy session. Every 90 days we review the numbers with you, adjust the plan, and set the next quarter. In writing.
Timeline
Retention and referral revenue builds on top of a working acquisition system. Expect the effect on cost per job to show within two quarters.
One job covers the fee.
These are typical job values in the industries we serve. Compare them against the package cost before you decide. We review this math with you, with your numbers, before you sign anything.
| Industry | Typical job value | Jobs needed to cover one month of Growth ($3,500) |
|---|---|---|
| Roofing | $8,000 – $15,000 per replacement | Less than one |
| Construction / Remodeling | $20,000 – $80,000 per project | Less than one |
| Commercial cleaning | $2,500 – $5,000 per month, recurring contract | One contract covers the fee every month it runs |
| Home services (HVAC, plumbing, electrical) | $400 – $12,000 per job | One to a few, depending on job type |
How the pricing works
What is the setup fee?
It covers the first 30 days of build work: the full diagnostic, account setup, tracking installation, and system configuration. It is charged once, at the start. It is not a recurring cost.
What is ad spend, and why is it separate?
Ad spend is the money Google or Meta charges to run your ads. You pay it directly to the platform from your own account. We never hold it, and we never mark it up. Our fee is flat and does not increase when your budget does.
Which package do I need?
The diagnostic decides, not a sales pitch. If Foundation is enough for your situation, we will tell you Foundation is enough. You can start with MAYA, our free diagnostic, before talking to anyone.
Can I move between packages?
Yes. Most clients start at one level and move up when the numbers justify it. Moving up does not require a new setup fee.
How long is the commitment?
Three months to start, then month to month. Marketing systems compound over 60–90 days; a shorter window does not produce data you can judge us on. We do not use 6- or 12-month lock-ins.
How do I know it is working?
Your monthly report counts leads, booked jobs, and cost per job. We do not report impressions, followers, or engagement as results, because they are not results.
Do you work in Spanish?
Yes. The full service is available in English and Spanish — reports, calls, and campaigns. Todo el servicio está disponible en español.
Not sure which package fits?
MAYA, our free AI diagnostic, analyzes your current marketing in under 3 minutes and tells you what to fix first. No credit card, no sales call required.
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