Marketing for health & wellness practices
Do new patients book once and never come back?
We help dental offices, med spas, chiropractors, physical therapists and wellness clinics attract the right patients, make booking easy and keep them coming back for their next visit.
3 minutes · Free · No credit card
Who this is for
Dental officesMed spasChiropracticPhysical therapyAestheticsWellness clinicsMassage & bodyworkOptometry
The customer journey
Where practices lose patients
Every patient takes the same four steps before they book, and again before they come back.
1 · They find you
Patients search “dentist near me” or “med spa in Queens” and compare the top map results. Few reviews or an outdated profile keeps you out of the running.
2 · They trust you
They read reviews, look at your team and your space, and check whether you take their insurance or what treatments cost.
3 · They book
They want to book online, today. A phone-only process or a slow callback sends them to the practice that makes it easy.
Where most patients are lost
4 · They come back
After the first visit, reminders and recalls fall through the cracks, and patients drift away before their next appointment.
Your year at a glance
Patients plan around benefits, events and the new year.
Many dental plans reset in January, and unused benefits push demand at the end of the year. Aesthetic treatments peak before summer and the holidays. We plan campaigns around these moments and use quieter months for recall and reactivation.
| J | F | M | A | M | J | J | A | S | O | N | D | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dental | ||||||||||||
| Med spas & aesthetics | ||||||||||||
| Chiropractic & physical therapy | ||||||||||||
| Wellness & bodywork |
Peak demand When we launch campaigns Typical New York patterns. We adjust them to your own data.
How each growth system works for you
Four ways we grow a practice
Click a system to see the strategies and tools we use for health and wellness practices.
What we do
- A complete Google Business Profile: services, insurance accepted, and photos of your team and space
- A review system with privacy-safe replies that never confirm someone is a patient
- A page on your site for each treatment and specialty
- Educational content and short videos that answer common patient questions
- Content in English and Spanish
Tools we work with
Google Business ProfileYelpHealthgradesInstagramGoogle Search Console
Your business will:
- Show up in map results for the treatments you offer
- Build trust before the first appointment
- Turn happy patients into reviews
Starts with: Visibility Foundation
What we do
- Google Ads for high-value treatments like implants, aligners, injectables and PT evaluations
- Landing pages for each treatment, with online booking
- Meta campaigns set up within the platform’s health privacy rules
- Tracking booked appointments, not just clicks
- New-patient offers where your profession’s rules allow them
Tools we work with
Google AdsMeta AdsLanding pagesOnline bookingCall tracking
Your business will:
- Get more new-patient bookings for the treatments you want
- Know your cost per booked appointment
- Advertise within platform health rules
Starts with: Lead Generation Foundation
What we do
- Online booking with instant confirmations
- Automated reminders to reduce no-shows
- Recall and reactivation campaigns for overdue patients
- Review requests after each visit
- Membership and package renewals for med spas and wellness clinics
Tools we work with
NexHealthZocdocDentrixJaneBoulevardVagaro
Your business will:
- Fill more of your schedule with fewer no-shows
- Bring more patients back for their next visit
- Keep a steady schedule through quiet months
Starts with: CRM & Customer Growth Foundation
What we do
- Marketing coordinated across providers, services and locations
- Privacy-safe tracking and reporting
- Bilingual patient communication, from ads to reminders
- One report from first search to booked visit
Tools we work with
Everything aboveHIPAA-conscious toolsReporting dashboards
Your business will:
- One strategy and one partner for the whole patient journey
- Clear numbers on what each channel brings in
- Growth that respects patient privacy
Starts with: Integrated Growth Foundation
Example scenario
A new patient on her lunch break
Here’s how the system works for one patient, from the first search to her next visit. This is an illustration, not a client result.
12:30 PM
On her lunch break, a patient searches “dentist near me that takes my insurance.” Your profile shows the plans you accept, recent reviews and photos of your office.
12:34 PM
She books a cleaning online for Thursday. A confirmation goes out in English or Spanish.
Wednesday
She gets a reminder with directions and forms to fill out before she arrives.
After the visit
A thank-you message and a review request. Her next cleaning is added to the recall schedule.
Five months later
A friendly reminder to book her next visit, with a link to pick a time.
What we measure
We report on what moves your business
No vanity metrics. These are the numbers we track and review with you every month.
New patients per month
How many first visits your marketing brings in.
Cost per booked appointment
What each new booking costs you, by channel.
No-show rate
How many appointments are missed, and how reminders change it.
Return-visit rate
How many patients come back when they’re due.
Good to know
Common questions from practice owners
Is patient information safe in your marketing systems?
Patient information is protected health information under HIPAA. We only connect tools that support HIPAA compliance, such as those that sign a Business Associate Agreement with your practice, keep ad tracking free of health details, and never use patient information in ads.
Can we advertise on Facebook and Instagram?
Yes, with limits. Since 2025, Meta restricts how health and wellness advertisers can track conversions and target audiences. We set up campaigns and tracking to work within those rules and measure bookings in privacy-safe ways.
How do we reply to reviews without breaking privacy rules?
Reply warmly and generally, without confirming that someone is a patient or mentioning any treatment. We give your team reply templates that are safe and still personal.
Can we post before-and-after photos?
Yes, with written patient consent, realistic results and no guarantees. Some platforms limit these images in ads, so we use them where they’re allowed.
We already use Dentrix, Jane or Boulevard. Do we have to switch?
No. We work with the system you already use and set it up to remind, recall and follow up for you. We only suggest a change if your current tool is holding the practice back.
Can you reach Spanish-speaking patients?
Yes. We run ads, reminders and follow-ups in English and Spanish, written by people, not machine translation.
How long before I see results?
The first 3 months are for building the system and collecting real data: tracking, profiles, campaigns and follow-up. We recommend 6 months to improve from your own numbers. We don’t promise a specific number of patients.
Let's find where your business is losing customers
Free marketing diagnostic
Maya, our AI assistant, reviews your online presence and tells you what to fix first. About 3 minutes.
Book a consultation
Talk with Paula about your goals and where your business is losing customers.
Prefer to message? Write to us in English or Spanish.