Marketing for events & hospitality
Are inquiries turning into tours, and tours into bookings?
We help venues, caterers, planners, photographers and event businesses get discovered by the right couples and companies, reply to every inquiry fast and fill the calendar all year, not just on peak Saturdays.
3 minutes · Free · No credit card
Who this is for
Event venuesCateringWedding & event plannersPhoto & videoDJs & entertainmentRentals & décorFloristsRestaurants with private events
The customer journey
Where event businesses lose bookings
Every couple or company takes the same four steps before they sign. Most event businesses lose them at one of these moments.
1 · They find you
Couples and companies start on Google, Instagram and wedding sites like The Knot. If your portfolio and reviews aren’t there, you’re not on their shortlist.
2 · They trust you
They judge you by photos of real events, reviews, and how clearly you show packages and availability.
Where most bookings are lost
3 · They inquire
Inquiries arrive at night and on weekends, often to several vendors at once. The first thoughtful reply usually gets the tour.
4 · They come back
After the event, no one asks for a review or a referral, or follows up on the anniversary, holiday party or next corporate event.
Your year at a glance
Your calendar fills months before the event.
Couples inquire in winter for weddings the following year. Companies book holiday parties in late summer. We time campaigns to when your clients plan, not when they celebrate, and use slow months to fill weekdays and off-peak dates.
| J | F | M | A | M | J | J | A | S | O | N | D | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Wedding inquiries | ||||||||||||
| Weddings | ||||||||||||
| Corporate holiday bookings | ||||||||||||
| Holiday & corporate events | ||||||||||||
| Galas, graduations & social events |
Peak demand When we launch campaigns Typical New York patterns. We adjust them to your own data.
How each growth system works for you
Four ways we grow an event business
Click a system to see the strategies and tools we use for venues and event businesses.
What we do
- A complete Google Business Profile with photos of real events
- Strong profiles and reviews on The Knot, WeddingWire and Zola
- An Instagram and Pinterest portfolio that shows the experience
- Pages for each event type, with a pricing guide or starting price
- Local SEO for searches like “wedding venue in Brooklyn”
Tools we work with
Google Business ProfileThe KnotWeddingWireZolaInstagramPinterest
Your business will:
- Make the shortlist when couples and planners start looking
- Show the experience before the first visit
- Turn every event into new content and reviews
Starts with: Visibility Foundation
What we do
- Google Ads for high-intent searches like “event venue near me”
- Meta ads to fill Fridays, Sundays, weekdays and winter dates
- Landing pages for weddings, quinceañeras, corporate and private events
- Retargeting for people who visited but didn’t inquire
- A review of wedding-platform spending: keep only what books
Tools we work with
Google AdsMeta AdsLanding pagesRetargetingWedding platform ads
Your business will:
- Get more qualified inquiries for the dates you need to fill
- Know your cost per booked tour
- Rely less on peak Saturdays
Starts with: Lead Generation Foundation
What we do
- An instant reply to every inquiry with availability and a pricing guide
- Online tour booking with reminders
- A pipeline from inquiry to tour, tasting, proposal and deposit
- Proposal follow-ups, and long-term emails for couples booking 12–18 months ahead
- Review, referral and rebooking requests after every event
Tools we work with
HoneyBookTripleseatPlanning PodCalendlyAutomated email & SMS
Your business will:
- Reply first, even at midnight on a Saturday
- Turn more tours into signed contracts
- Win back corporate clients year after year
Starts with: CRM & Customer Growth Foundation
What we do
- A yearly marketing calendar across all your event types
- Referral partnerships with planners and other vendors
- Bilingual marketing for Spanish-speaking families: weddings, quinceañeras and celebrations
- One report from first inquiry to deposit
Tools we work with
Everything aboveReporting dashboards
Your business will:
- One strategy and one partner for the whole customer journey
- A fuller calendar across the whole year
- Clear numbers on what each channel books
Starts with: Integrated Growth Foundation
Example scenario
A Saturday-night inquiry
Here’s how the system works for one couple, from first discovery to the next celebration. This is an illustration, not a client result.
Sat 11:15 PM
A couple finds your venue on Instagram, checks your reviews on The Knot and sends an inquiry for a Friday in October.
Sat 11:16 PM
They get an instant reply with your pricing guide, available Fridays and a link to book a tour.
Sunday
They book a tour for Wednesday. A reminder goes out the day before, in English or Spanish.
After the tour
The proposal goes out within 24 hours, with friendly follow-ups on day 3 and day 7 and an invitation to a tasting.
After the wedding
They get a review request and a thank-you gallery, and a year later, an anniversary note.
What we measure
We report on what moves your business
No vanity metrics. These are the numbers we track and review with you every month.
Reply time to inquiries
How fast every inquiry gets a real answer.
Inquiry-to-tour rate
How many inquiries turn into visits.
Tour-to-booking rate
How many visits turn into signed contracts.
Off-peak dates filled
Revenue from Fridays, Sundays, weekdays and winter.
Real stories from businesses like yours
How a 30-year NYC event venue stopped losing inquiries
Inquiries came from the website, phone calls, walk-ins and three event platforms, and many never reached the CRM. Paula rebuilt the lead management and sales process in two phases: every qualified inquiry tracked, a fast first response, a 30-day nurture toward a tour, and clear handoffs across the team.
Good to know
Common questions from event businesses
Are The Knot and WeddingWire worth it?
They’re where many couples start, so a strong profile and reviews matter. Paid placements can work, but costs add up. We track what each platform costs per booked event and keep investing only where it pays off.
How do we fill Fridays, Sundays and winter dates?
With campaigns built for off-peak dates: weekday and winter packages, corporate and social events, and offers timed to when those clients plan. We start them months ahead.
We already use HoneyBook or Tripleseat. Do we have to switch?
No. We work with the system you already use and set it up to reply and follow up for you. We only suggest a change if your current tool is holding the business back.
Should we show prices on our website?
A starting price or a pricing guide filters out poor-fit inquiries and builds trust. We help you decide what to show, and how, based on your packages.
Can you market to Spanish-speaking families?
Yes. We run campaigns, replies and follow-ups in English and Spanish, for weddings, quinceañeras and every kind of celebration, written by people, not machine translation.
How long before I see results?
Event businesses book months ahead, so the first 3 months are for building the system and filling your pipeline. Many bookings from that work are for later dates. We recommend at least 6 months, and we don’t promise a specific number of bookings.
Let's find where your business is losing customers
Free marketing diagnostic
Maya, our AI assistant, reviews your online presence and tells you what to fix first. About 3 minutes.
Book a consultation
Talk with Paula about your goals and where your business is losing customers.
Prefer to message? Write to us in English or Spanish.