Marketing for home service companies in New York.
When a boiler dies on a Friday night, the homeowner calls whoever appears first and answers first. We build the system that makes that company yours. Packages from $2,000/month. Every price is published.
Get your free 3-minute diagnostic → See packages & pricingAlt text when uploading: "HVAC technician on a service call in New York".
Use a real job photo. No stock images.
Why home services marketing fails.
Three patterns show up in almost every HVAC, plumbing, and electrical company we diagnose.
Emergency searches, missed calls.
Emergency jobs go to the first company that answers. Every call that rings out while your techs are on jobs is a booked job for a competitor. A missed call needs an instant text, not a voicemail.
Seasonal whiplash.
HVAC peaks in heat waves and cold snaps; plumbing peaks in winter. Without a system, you drown in the peaks and starve in the valleys. Planned work fills the gap — if anyone markets it.
One-visit customers.
You fix the leak and the client never hears from you again. Maintenance reminders and service plans turn a $400 repair customer into recurring revenue and the next replacement job.
The system, in three stages.
Each stage is one of our packages. Full scope and prices are on the Packages & Pricing page.
Get found.
Google Business Profile, local SEO, AI search optimization, and a review system. When someone searches "emergency plumber near me", you appear — with the reviews that win the call.
$2,000/month + $1,500 setupAnswer every lead.
Local Services Ads and Google Ads for urgent searches, missed-call text-back so no emergency slips away, and a CRM that tracks every job from call to invoice.
$3,500/month + $2,000 setupBuild recurring revenue.
Seasonal maintenance campaigns, service plan promotion to past clients, referral systems, and real job-site content that proves your work.
$5,000/month + $2,500 setupThe math.
Home service jobs range from $400 repairs to $12,000 system replacements.
Growth package: $3,500/month.
One replacement covers a month. The follow-up system is what turns $400 repair clients into replacement jobs.
We review this math with your numbers before you sign anything.
Alt text: "New HVAC system installed in [borough/town]".
From real jobs, with the client's permission.
Common questions from home service companies.
What ad budget do home services need in New York?
Typically $1,500–$3,000/month across Local Services Ads and Google Search to start. You pay Google directly. We do not mark up ad spend, and our fee does not change with your budget.
Do you only target emergency searches?
No. Emergencies bring volume, but installations, replacements, and maintenance plans bring margin. The campaign mix follows your revenue goals, not just search volume.
Do you work in Spanish?
Yes. The full service is available in English and Spanish — reports, calls, and campaigns. Todo el servicio está disponible en español.
How long is the commitment?
Three months to start, then month to month. No 6- or 12-month lock-ins.
Find out how many calls you are losing.
MAYA, our free AI diagnostic, analyzes your current marketing in under 3 minutes. No credit card, no sales call required.
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