Roofing Marketing

Marketing for roofing companies.

Shared-lead platforms sell the same homeowner to four roofers at once. We build a system you own: local visibility, instant follow-up, and reviews that close jobs. Packages from $2,000/month. Every price is published.

Get your free 3-minute diagnostic → See packages & pricing
Roofing crew working on a residential roof

Why roofing marketing fails.

Three patterns show up in almost every roofing company we diagnose.

You buy shared leads.

Angi and HomeAdvisor sell one homeowner to four roofers. You pay whether you win or not, and winning depends on answering first — while you are on a roof. A system you own removes the race.

Storm demand spikes. Your visibility does not.

Search volume multiplies after storms and heavy weather. The roofers who already rank capture that demand. Rankings cannot be built after the storm; they are built in the months before it.

Your quotes go silent.

A roof replacement is an $8,000–$15,000 decision. Homeowners collect three quotes and stop answering. Without automatic follow-up, your estimate is free consulting for the roofer who does follow up.

The system, in three stages.

Each stage is one of our packages. Full scope and prices are on the Packages & Pricing page.

Stage 1 · Foundation

Get found.

Google Business Profile, local SEO, AI search optimization, and a review system. When a homeowner searches "roof repair near me", you appear — with reviews that hold up.

$2,000/month + $1,500 setup
Stage 2 · Growth

Convert the leads.

Google Ads and Local Services Ads for high-intent searches, missed-call text-back for when you are on a job, and automatic quote follow-up until the homeowner answers.

$3,500/month + $2,000 setup
Stage 3 · Market Leader

Own your area.

Job-site photo and video content, a structured referral ask after every completed roof, and seasonal maintenance campaigns to past clients.

$5,000/month + $2,500 setup

The math.

Typical roof replacement value: $8,000–$15,000.
Growth package: $3,500/month.
One closed job covers two to four months of the entire system.
We review this math with your numbers before you sign anything.

Roof replacement in progress on a residential home
Roof replacement in progress
Completed residential roof replacement
Completed residential roof replacement

Common questions from roofers.

What ad budget does roofing marketing need?

Typically $1,500–$3,000/month across Local Services Ads and Google Search to start. You pay Google directly. We do not mark up ad spend, and our fee does not change with your budget.

Do you understand roofing seasonality?

Yes. Budgets shift by season: visibility and review work in slow months, paid capture during storm and peak season. The plan is built around your calendar, not a generic one.

Do you work in Spanish?

Yes. The full service is available in English and Spanish — reports, calls, and campaigns. Todo el servicio está disponible en español.

How long is the commitment?

Three months to start, then month to month. No 6- or 12-month lock-ins.

Find out where your roofing leads are leaking.

MAYA, our free AI diagnostic, analyzes your current marketing in under 3 minutes. No credit card, no sales call required.

Get your free diagnostic → Book a call instead