Marketing for home & property services
Are calls going unanswered while your crew is on the job?
We help roofers, contractors, HVAC, plumbing, electrical and cleaning companies get found by local homeowners, answer every lead fast and turn estimates into booked jobs.
3 minutes · Free · No credit card
Who this is for
RoofingRemodeling & renovationHVACPlumbingElectricalResidential & commercial cleaningLandscapingPainting
The customer journey
Where home service businesses lose customers
Every homeowner takes the same four steps before hiring someone. Most companies lose them at one of these moments.
1 · They find you
Homeowners search “roofer near me” and call the first companies with strong reviews. A thin Google profile keeps you off that list.
2 · They trust you
They compare reviews, photos of real jobs and how fast you reply. Stock photos and old reviews send them to the next company.
Where most leads are lost
3 · They contact you
Calls come in while you’re on a roof or under a sink. Most people won’t leave a voicemail. They call the next company.
4 · They come back
After the job, nobody asks for a review or a referral, or books the next maintenance visit.
Your year at a glance
Busy seasons come fast. The marketing has to start before them.
We launch campaigns 4–6 weeks before your busy season and use slow months to build reviews, content and repeat business.
| J | F | M | A | M | J | J | A | S | O | N | D | |
|---|---|---|---|---|---|---|---|---|---|---|---|---|
| HVAC | ||||||||||||
| Roofing | ||||||||||||
| Landscaping & exterior | ||||||||||||
| Cleaning | ||||||||||||
| Plumbing | ||||||||||||
| Remodeling |
Busy season When we launch campaigns Typical New York patterns. We adjust them to your own data.
How each growth system works for you
Four ways we grow a home service business
Click a system to see the strategies and tools we use for home and property services.
What we do
- A complete Google Business Profile: services, service areas and weekly photos of real jobs
- A review system that asks every happy customer, and replies to every review
- A page on your site for each service and neighborhood you cover
- Short before-and-after videos from job sites
- A presence on Nextdoor, where neighbors ask for recommendations
Tools we work with
Google Business ProfileGoogle Search ConsoleYelp/NextdoorInstagramFacebook
Your business will:
- Show up in the map results for your services and neighborhoods
- Look like the obvious choice before the first call
- Turn finished jobs into content and reviews
Starts with: Visibility Foundation
What we do
- Google Local Services Ads, with the “Google Guaranteed” badge: you pay per lead
- Google Ads for high-value jobs: roof replacements, AC installs, remodels
- A landing page for each service, built to turn clicks into calls
- Call tracking, so you know which ad brought each call
- A review of Angi and Thumbtack spending: keep only what pays off
Tools we work with
Local Services AdsGoogle AdsCall trackingLanding pagesAngi / Thumbtack
Your business will:
- Get more calls and estimate requests for the jobs you want
- Know your cost per booked estimate
- Stop paying for leads that never turn into jobs
Starts with: Lead Generation Foundation
What we do
- An automatic text back within a minute when you miss a call
- Online booking for estimates and service visits
- A pipeline from lead to estimate to job to review
- Automatic quote follow-ups on day 2, 7 and 14
- Seasonal tune-up reminders, and review and referral requests after every job
Tools we work with
JobberHousecall ProServiceTitanAutomated SMS & email
Your business will:
- Answer every lead, even while you’re on a job
- Win more of the estimates you already send
- Get repeat work, reviews and referrals on a system
Starts with: CRM & Customer Growth Foundation
What we do
- Visibility, ads and follow-up planned together by season, service and location
- One report from ad click to paid job
- Bilingual campaigns and follow-up for Spanish-speaking homeowners
- Monthly priorities based on what the numbers show
Tools we work with
Everything aboveReporting dashboards
Your business will:
- One strategy and one partner for the whole customer journey
- Clear numbers on what each channel brings in
- Marketing that keeps up with your busy seasons
Starts with: Integrated Growth Foundation
Example scenario
A roof leak on a Tuesday night
Here’s how the system works for one customer, from the first search to the next job. This is an illustration, not a client result.
9:40 PM
A homeowner in Queens searches “roof leak repair near me.” Your Google profile shows up, with recent reviews and photos of real jobs.
9:42 PM
They call. Your crew is off for the night. An automatic text replies in English or Spanish: “Sorry we missed you. Send us your address and a photo, and we’ll call first thing.”
8:00 AM
The lead is waiting in your CRM with the photo. Your office calls back and books the inspection.
Same day
The estimate goes out. If there’s no reply, friendly follow-ups go out on day 2 and day 7.
After the job
The customer gets a review request, and next fall, a reminder for a roof inspection.
What we measure
We report on what moves your business
No vanity metrics. These are the numbers we track and review with you every month.
Cost per booked estimate
What each real appointment costs you, by channel.
Calls answered or returned fast
How many leads get a reply before they call someone else.
Estimates that become jobs
How much of the work you quote you actually win.
New reviews per month
The trust that brings in the next customer.
Real stories from businesses like yours
How a NYC cleaning company turned messy records into a CRM its team uses
Thousands of duplicate and incomplete Salesforce records became a clean Jobber pipeline. Website forms, calls and texts now go straight into the CRM, and every new lead gets a fast, automatic first response.
Good to know
Common questions from home service owners
Do I need Google Local Services Ads or regular Google Ads?
Local Services Ads appear at the very top of Google with the “Google Guaranteed” badge, and you pay per lead instead of per click. Google checks your license, insurance and background first, and availability depends on your trade and area. Regular Google Ads give you more control over which jobs and neighborhoods you target. Many home service companies use both. We recommend the mix based on your budget and how much work your crew can take.
Are Angi or Thumbtack worth it?
They can fill gaps, but the same lead is often shared with other companies and you don’t own the relationship. We track what each source costs per booked job, so you keep only what pays off and build channels you own.
I already use Jobber, Housecall Pro or ServiceTitan. Do I have to switch?
No. We work with the system you already use and set it up to follow up for you. We only suggest a change if your current tool is holding the business back, and we handle the migration if you decide to switch.
Can you reach Spanish-speaking homeowners?
Yes. We run ads, Google posts, texts and follow-ups in English and Spanish, written by people, not machine translation.
What about license information in my ads?
Licensed trades in New York have rules about what ads must include, such as license information. We include what your license requires and review it with you before anything goes live.
How long before I see results?
The first 3 months are for building the system and collecting real data: tracking, profiles, campaigns and follow-up. We recommend 6 months, so we can see your busy and slow seasons and improve from your own numbers. We don’t promise a specific number of leads.
Let's find where your business is losing customers
Free marketing diagnostic
Maya, our AI assistant, reviews your online presence and tells you what to fix first. About 3 minutes.
Book a consultation
Talk with Paula about your goals and where your business is losing customers.
Prefer to message? Write to us in English or Spanish.